Chang Beer Rickshaw Run Documentary

Rickshaw Run Documentary for Chang Beer. Chris, Zaya and Jack travel 4,750 KM through India on a tuk tuk over 14 days. See their varied adventures and experiences on their journey, and their comical interactions of each other and the Indian culture.

The project was following the theme of “Live Like You Mean it.” Where we wanted Asian. American and Europeans, representing the Chang Beer geographical and demographic target markets.

The project would be engaging using Facebook and YouTube as the key platforms to communicate the journey and relationships built with other tuk tuk participants.

The project included:

• Online posts to promote the project and documentary.
• Online applications to be one of the participants, along with submission of a video.
• Online voting from our shortlist.
• Announcement of winners with online videos of being informed of winning.
• Arranging the tuk tuk entry, and preparing accommodation, visas, flights etc., and briefing the participants for the event and their filming duties on the journey.
• Edit and upload daily video journals from each participant to Facebook and YouTube
• Promote and share the project online.
• Run remote interviews, and onsite interviews with the participants.
• Create the final documentary and promote.