The website was originally built by ClipCube Media using Drupal 7, and was migrated to WordPress to allow for inhouse management.
The website is fully responsive and is designed to promote the company and the product range and B2B services it supplies. A link to Bangkok Bobs ecommerce platform (WooCommerce) on a separate site which is the retail arm of the business.
Choice Foods also uses Tall Emu CRM to manage the production, stock, sales process and general operations. This can also be integrated to WooCommerce allowing all pricing and stock to be managed in real time.
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