Made for Fueltreat Thailand as part of a series of 3 documentaries following different background themes like endurance, team spirit, determination, while also promoting the Fueltreat brand across the documentaries.
All videos were subtitled in English and Thai and provided a journey of highs and lows.
Teaser videos were made along with engaging thumbnails. The videos were promoted across social media and YouTube to build bran awareness.
Clips and extended interviews were developed and used across social media to create shorts, posts and advertising to promote the range of Fueltreat products.
This video is the last of the series others can be seen here:
The documentary was challenging in that you could not plan the result. The drivers and pit were focused on their tasks so were difficult to corner for an interview before during and after the event, with interview planning being more adhoc than planned.
The excitement of the project was the unknown and adapting the production storyboard and shot plan to the situation, and in post production.